Communicating Development

13/05/2011 at 7:44 am Leave a comment

On 2 June, the Dóchas DevEd group is hosting a seminar on the question of how we can improve our communications on global development issues.

Entitled “Added-Values: promoting long-term public engagement in development”, this seminar tries to take up where the Dóchas AGM conference left off. It sees the “added value” of Irish NGOs as being our ability to engage with Irish society on matters relating to global justice and global development.

As those of you who attended the Dóchas AGM conference, or the Trócaire Leading Edge report conference (see also this video) know, there are rapid (and fundamental) changes taking place in our sector (see also this article on “Development’s Next Decade), where the very notion of development cooperation is being questioned.

In the absence of clear proof of the value-for-money of overseas aid programmes, or at least a weakness in the sector to report on outcomes rather than activities, in a time of economic recession, overseas aid is bound to come into the firing line of skeptical commentators and public alike.

The Dóchas Code of Conduct on Images & Messages is one attempt at providing a coherent, sector-wide response to the challenge to international development cooperation. By setting out clear principles and minimum standards, the Code tries to prevent a race-to-the-bottom among NGOs under pressure to raise funds from the general public.

But this is not enough. Our sector must learn to find new ways to engage Irish society, as opposed to simply raise money from it.

At the Dóchas AGM conference, Ed Rice challenged NGOs to become much more creative, and try to harness the power of social media to engage people in their work.

At the 2 June event, Martin Kirk, Head of Campaigns at Oxfam UK, and authors of the Common Cause report, will argue that NGOs will have to re-think their public communications, and base it not on the values of the NGO but on the mindsets and mental frames of those they want to engage. The aim is to turn donors into supporters, and “slacktivists” into agents for social change.

A timely challenge!

Advertisements

Entry filed under: Development Effectiveness, NGOs. Tags: , , , , , , , , , , .

Beware of fake charity collections New tools to improve NGO accountability

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 215 other followers

Archives

Dóchas on Twitter

The World's Best News - images

One of the most important graphs. Ever.

http://ourworldindata.org/data/health/maternal-mortality/ Today is World Food Day.

A day to celebrate that the days of truly enormous famines are over: http://blog.concern.net/global-hunger-index-2015-mapping-the-worlds-hunger Meet "Chocolate Mamas", producers of chocolate in #Tanzania, creating Tanzanian jobs. 
While #cocoa is grown in West Africa and Asia,
most #chocolate (the finished product) is made in Europe or the USA.

Meet Jaki Kweka, who is trying to change that. By creating protected areas and national parks and by limiting the spread of soy bean cultivation, Brazil has managed to drastically reduce the amount of rain forest being cleared.

http://www.goodnewsnetwork.org/deforestation-in-the-amazon-has-plummeted-almost-90pt/ Costa Rica, #Afghanistan, China, #India and Albania are all embracing renewable energy sources.

http://www.theguardian.com/global-development-professionals-network/2015/sep/15/five-developing-countries-ditching-fossil-fuels-china-india-costa-rica-afghanistan-albania?CMP=share_btn_tw Social change needs empowered citizens, and empowered citizens need occasional encouragement.

Great to hear that we're not the only ones who believe in the power of positive news! 50,000 rice farmers in #IvoryCoast are now working with better seeds, improving food security in the West African country.

As a result, harvests have increased.

Source: World Bank, photo: Jbdodane / CC BY Sub-Saharan Africa’s first light rail system starts operations. 
As Ethiopians celebrate their New Year, they also prepare to mark the beginning of operations of a tram system in the #Ethiopian capital #AddisAbaba. 
Read more: http://mgafrica.com/article/2015-09-20-sub-saharan-africas-first-light-rail-system-starts-operationsyou-guessed-it-in-ethiopia Going Mobile in #Malawi”. A mobile phone information service established last year to provide timely information to rural poor farmers in a southern African country, has been used nearly half a million times since its launch.

Established in Malawi by Gorta-Self Help Africa last year, the ‘321’ voice-activated service provides subscribers to the country’s largest mobile phone network with farm information and advice that they can access at the push of a button. And it’s all free. Read more at http://dochas.ie/sites/default/files/The-Worlds-Best-News-2015_0.pdf 10,000 copies of "The World's Best News" were distributed all over #ireland today!

See how The Irish Times described our newspaper, and click the link to read all the articles online!

http://www.irishtimes.com/life-and-style/people/inside-out/have-you-read-the-world-s-best-news-1.2355806

Visitors Map

Map

Dóchas Photos

President of Ireland, Michael D. Higgins and members of the YMCA youth group.

President of Ireland, Michael D. Higgins at the 2016 Irish Summit on the Sustainable Development Goals at Croke Park hosted by Dóchas

More Photos

%d bloggers like this: