The future of NGO communications?
At Dóchas, we spend a lot of time thinking about how we communicate global “development”.
- We have organised meetings, to talk about how NGOs talk about their work;
- We have two working groups on the issue: one on ‘Development Education’ and one on ‘Communications’
- We have agreed a Code of Conduct on NGO communications;
- We have posted articles about the ethics of photographing human suffering;
- We have made cartoons about global development;
- We have talked about the need for the ‘development’ sector to have a common ‘brand’;
- We have argued that NGOs need to show more of the positive impact that their work is having; and
- We have tried to promote a public discussion about NGO communications.
But what we did not expect was that for-profit companies – people who try to sell us “stuff” – were also interested in this.
Or are we misinterpreting these ads?
What do you think, e.g. of this Guinness ad about the Sapeurs in Congo?
Or of this ad by Innocent?
Let us know what you think of these ads, and whether you think they have any relevance for the way NGOs talk about “aid” and “development”.
(Or maybe you just want to point out that NGOs can’t afford to spend £3.5 million on a tv ad, like Innocent did?)
- This Practical Action blog post about their partnership with Innocent.
- This is what Dan Germain, Head of Brand at Innocent, thinks about the ad and its background
- What Innocent has to say about the ‘Chain of Good’
- “Is the Guinness ad true to life?”
- “Meet the Sapeurs – the men behind this story of style, honour and integrity”
- “Guinness discovers the working-class fashionistas of the Congo”
- “Guinness gets stylish with Congolese fashion cult in new TV ad”
Entry filed under: NGOs. Tags: Ads, Advertising, Africa, Aid, Charities, Charity, Civil Society Organisations, Communicatinos, Communications, Congo, CSOs, Development Education, Education, Effectiveness, Guinness, Innocent, Ireland, Irish Aid, Irish NGOs, MDGs, Media, Millennium Development Goals, NGO Communications, NGOs, Overseas aid, Sapeurs, Smart Aid.